WAYV

Despite growing up just outside of New York City in Westchester, Julia Haber adopted the hustler mentality at an early age. Born a go-getter, she’s had the idea of working for herself in her head since she was a child.

It wasn’t until college when she became a student at Syracuse University, where Julia studied advertising, new business and found her passion for entrepreneurship. This allowed herself the room to flex her creative brain while simultaneously learning how to create, operate and expand her own business.

By the time she was a sophomore in college, she already had internships lined up. She held positions at big-name companies, Snapchat and Spotify, helping work their internal and external creative systems.

At each of these jobs, Julia was able to purpose herself as one of the youngest creative strategists working on the brand. Through her experience, she found that one thing lacking in the industry was the way advertising was submitted and perceived.

Building a pop-up shop out of an empty storage space on campus, she began selling products from other student entrepreneurs at Cuse.

Through constant networking and pitching, Julia managed to get AT&T to fund the idea. Inviting these big name companies to sell their merchandise contributed to the pop-up’s success by capitalizing on their existing, active engagement.

By the time the pop-up had run its course, Lululemon had made a profit they hadn’t expected to make on the campus of Syracuse.

Then, WAYV was born.

WAYV takes an experiential approach to all things involving marketing. In other words, rather than going out and seeking the shop you’re looking for, WAYV brings it to you.

Collaborations to bring the pop-ups to life start with the partnerships made. Julia cites an exposition in an empty storefront that “brought 760 kids in 5 hours,” through the appearance of an Instagram model that they’d worked with.

Back in April, WAYV partnered with Rent the Runway on a successful, several-month project pop-up which featured food, fun, and fashion all-in-one. Students were met with photo booths, delicious doughnuts, colorful wall art and hands-on experience with Rent the Runway’s clothing.

Aside from working with other campuses, WAYV plans to connect with content brands like The New York Times, Elite Daily, and Wired. In addition to retail brands such as Revolve and Hershel and Coach.

Plus, technology brands such as Uber, Lyft, and Netflix; beauty brands like Cover Girl and Color Pop, and finally, experiential brands that bring the entire experience to life. Just like photo booths and multi-media companies.

WAYV plans to formulate success through a simple strategy, utilizing storage units and melding their aesthetics by drawing inspiration from two to four different brands at the same time.