As colleges and universities race to determine what the 2020-2021 school year will look like in the face of COVID-19, organizations like Hunter’s Fund that rely on on-campus partnerships are facing a historic challenge of their own: reimagining outreach and fundraising strategies that follow CDC guidelines and provide touch-free, socially distanced experiences.

Outreach at colleges typically revolves around tabling events; organizers set up a table in a widely populated area of campus, staff it with rotating shifts of volunteers, and encourage students to gather and sign paper pledge-cards to receive promotional materials.

But standing in line and sharing pens to sign paper pledge cards is no longer an option in the COVID-19 era, and organizations are having to quickly strategize new ways to keep promotional campaigns alive without traditional resources.

How to use a QR Code

To use a QR code, a participant opens their smartphone camera and points it towards the code on a promotional poster. Upon scanning the code, a screen to sign Hunter’s Pledge will pop up on the participant’s phone. After filling out the form and signing the pledge, participants are shown a “Thank You” page and have the option to show their screen to a volunteer to receive a gift, or choose to receive their gift in the mail.

In anticipation of a decline in foot traffic during the Fall 2020 semester, the virtual “Thank You” page includes links to share Hunter’s Pledge on Twitter and Facebook, allowing participants to spread the message with content that encourages their social media friends and followers to sign up and “join us in saving lives.”

Additionally, volunteers can hang the QR code posters around campus away from tabling events, enabling a larger outreach and attracting students who may not want to approach a table. Posters will also include a short-link URL “yes20.org”, for students who prefer not to use QR codes.

While the future of campus life is still unclear, Hunter’s Fund is taking the initiative to create a new model for nonprofit engagement that prioritizes safety while keeping up the fight to end distracted driving in the COVID-19 era.

Screen Shot 2020-09-16 at 11.43.26 AM.png

Get Involved

Does your fraternity want to get involved? Click here for more information, or contact Natalie Kwon natalie@hunterwatson.org.

Hunter’s Fund

Hunter’s Fund honors the life of Hunter Watson, a young man of extremely diverse talents who was killed at 20-years-old when he was fatally injured as a passenger in a distracted driving collision.

Through distracted driving education and awarding grants to help young people’s involvement in performing arts, music, computer science, and entrepreneurship, Hunter’s Fund empowers young people in their careers and keeps Hunter’s spirit alive.

Hunter’s Pledge Redesigned for Covid Safety on Campuses

How to use a QR Code

Get Involved

Hunter’s Fund